Sales propel an independent insurance agent forward. Without sales, your business will have no customers, no revenue, and no future. But if sales are the vehicle that drives success, then marketing is the fuel. Marketing is vital to your insurance business. It’s how you turn cold calls into warm leads and grow your business. A…
You know that Google is constantly updating the algorithm used to rank websites, but do you know why? First, to optimize the user experience delivering sites that accurately match their search query and needs. Second, Google seeks to thwart attempts by companies and individuals to “beat the system” and gain an unfair advantage in the…
A quality social media plan engages your audience, elevates your brand recognition, and should positively affect your bottom line. However, social media marketing starts with understanding your audience. These 10 tips will help you build a solid foundation that will best serve you and your consumers. Listen. You’ve heard the phrase that you have two ears…
With social media edging it’s way into the big leagues of major marketing tools, , businesses are putting in more effort and money to effectively utilizing the power of social. Just like print or electronic media, it is important that your social media investment positively contributes to your bottom line. These four easy steps will…
Facebook is the social networking site that has the most familiarity – it has been around the longest, bursting at the seams with users and ads, and keeps growing. Facebook may not be the latest shiny form of social media, but it is the classic brand that every business, big or small, should use to…